Bulgaria's tradition of cultivating roses dates back to the 17th century and is a source of national pride for the country. The first roses were brought to Bulgaria by the soldiers of Alexander the Great, long before distillation first started. These roses were from the region of the town of Kashan in Persia. The climate in Kazanlak ( a city in the Rose Valley ), proved more favorable conditions for the cultivation of roses than the ones in Kashan. The roses grown around Kazanlak had high percentage of oil, which contained less stearoptene (the paraffin or waxy substance, which solidifies when the oil is left in cooler temperature) than the oil from the Kashan region roses and was therefore of superior quality.
The Rose found its home in this charming Valley with the perfect combination of rich soil, plenty of sunshine and abundant rain in the spring. It is now considered to be the natural habitat of the Rose. Bulgaria is currently the biggest producer of Rose oil in the world with more than 70% of the world production.